Adolf Hitlers Leadership and the Government that Follows...

Leadership, and the Government that Follows Measuring a ruler’s success can easily be defined in the satire Animal Farm. The spoof is based on a totalitarian leadership. The four main characters in this book are the pigs on the farm. They go against Napoleon’s will and represent the white movement. The reason this story becomes prevalent in the essay is because it shows how few people can turn around a society. Orwell describes in animal farm just how he got his idea for the novel. â€Å"I saw a little boy, perhaps ten years old, driving a huge cart-horse along a narrow path, whipping it whenever it tried to turn. It struck me that if only such animals became aware of their strength we should have no power over them, and that men exploit†¦show more content†¦Many know Hitler as the murderous leader of Germany in the early nineteen hundreds. Hitler was a brilliant leader arguably. Although un-ethical, he was respected. People listened to him and followed his guidance because he persuaded people so well. These people didn’t have minds of their own so he gave one to them. The rules of his leadership resided in extreme dictatorship. After World War 1, Hitler had a secured supreme political power. Hitler went on to gain their support by persuading most Germans he was their savior from the Depression, the Communists, and the Jews along with other undesirable minorities. After Hitler’s rise, he began the Nazi party. Few would have thought that the Nazi Party, starting as a gang of unemployed soldiers in 1919, would become the legal government of Germany by 1933. The Nazi party rose and crashed. It became more finalized after 1925 when Hitler was released from prison, and formally resurrected the Nazi Party. Hitler began rebuilding and reorganizing the Party, waiting for an appropriate time to gain political power in Germany. Hitler skillfully made his way through the Nazi Party politics and emerged as the sole leader. The Nazi party once again began to fall yet was saved wh en new government officials were elected and new campaigns were run. This now had captured over eighteen percent of the vote, making the Nazi party the second largest party. Leading the Nazi Party got Hitler the advertisement he needed. GermanShow MoreRelatedAdolf Hitler Essay814 Words   |  4 PagesAdolf Hitler was born on April 20th of 1889 in Austria. As a child he played â€Å"Cowboys and Indians† which had a huge influence in war since it is a game that imitates the supposed behavior of cowboys and Indians in a conflict, as in shooting, chasing, and capturing. He had found a book of the Franco-Prussian War and he had become very interested in war-related material. He was a very outgoing, confident, loving boy until his brother died of malaria, and that made him rebel against his parents andRead MoreAdolf Hitler As A Leader Of The Nazi Germany1398 Words   |  6 PagesAdolf Hitler was the leader of the Nazi Germany party from 1934 to 1945. During his time of leadership, he initiated fascist policies that ultimately led to World War II. What he is most infamous for the horrendous acts he committed against the Jewish people in Germany as well as other groups of people, such as gypsies, the handicapped, homosexuals, and many others. While Hitler is most known for the genocide he committed, he is also recognized by many historians as a powerful and effective leaderRead MoreThe Importance Of Adolf Hitler1214 Words   |  5 Pageswith Adolf Hitler’s way of leading. In fact, in the beginning they were willing to follow him and all of what he had spoken out for. However, that didn’t change the fact that there were still downsides to wh at he convinced others to believe in and what he wanted as a leader. Nonetheless, these factors don’t overcome the significance of Hitler’s leadership. The Weimar Republic was an ineffective form of government in which there was too many separate parties that stood alone. This government was unableRead More Adolf Hitler Essay1353 Words   |  6 PagesAdolf Hitler When most people think of Adolf Hitler, they think of a cruel person who killed many innocent Jews. The majority of people do not think of Hitler as the type of guy who would write plays and librettos for operas. Let alone do they think of him as the type of person who loved to read Westerns and play cowboys and Indians as a kid. Was Adolf Hitler a bad leader? Was there a side of Adolf Hitler that the world did not see? Hitler’s life impacted the world in many waysRead MoreThe Importance Of Adolf Hitler1480 Words   |  6 Pagesmind and others agree, you could rise to the top. Adolf Hitler did just that and became to be one of the most corrupt and malicious dictators of all time. Hitler’s leadership was vitally important in his time of reign in Germany because with the amount of power he gained, he had taken advantage of his own German government and as he continued, he sought to make for world domination. Like everybody in the world, people need a beginning. Hitler’s was all a matter of being in the right place at theRead MorePropaganda and Radio Broadcasting In Nazi Germany Essay1374 Words   |  6 PagesIn 1933 Adolf Hitler was chosen as Chancellor of Germany by president Paul von Hindenburg. With this, the Nazi party came to power. Originally called the National Socialist German Workers party (Nazi for short), the Nazi party emphasized how Laissez-faire capitalism, economic liberalism, and democracy failed in government. The National Socialists stressed the importance of the impeccability of the German race. Although they had very determined ideas, The Nazi party began as a relatively small groupRead MoreAdolf Hitler And The Worst Dictator1079 Words   |  5 Pages Yes, that person is Adolf Hitler who must made people angry the most about horrible things he did during his life. He made history by becoming one of the cruelest and most unjust rules of all time. Adolf Hitler did not have a really good early life at all. On April 20, 1889, Hitler was born in Branau am Inn, Austria. He grew up in a family with a stress of becoming an officer when he got out of college, and Hitler never wanted to. This was all his father’s idea. Hitler’s father was a custom officerRead MoreWorld War Two Was the Result of the Aggression and Ambition of Adolf Hitler and the Nazi Party991 Words   |  4 Pagesthe Result of the Aggression and Ambition of Adolf Hitler and the Nazi Party The causes of the Second World War at bottom relate to the rise of distinction of two powers and the relative decline of another. Those that rise to distinction were Germany and Japan that - Which declined was Britain. Germany and Japanonce that were ultimately prepared were now ready to alter the power structures in there perspective areas by force. Adolf Hitler and the Nazi ideologies were fascistsRead MoreTo What Extent Did Hitler Manipulate the German Population into Following his Nazi Regime1697 Words   |  7 Pagesregime? From 1933-1945 Adolf Hitler rose to the peak of his political power, by creating a stronghold over the German people. The use of oratory skills, in conjunction with his knowledge and use of propaganda and his suppression of details of the Holocaust, created a vibe of â€Å"electric excitement† for Germany. (Fritzsche, 1998) His targeting of the German minority and his radical push for anti-Semitism allowed Hitler to corrupt a weak and innocent nation. Manipulative leadership was a dominant forceRead MoreImportance Of Adolf Hitler1270 Words   |  6 Pagesof skills that people have to learn to run a country. But this is not the same for Adolf Hitler because he had the skills of giving excellent speeches as well as having the right evidence to back up his statements. All of these events happened after World War One so Germany was in a total economic collapse because of the Treaty of Versailles and the people were desperate to be saved from the rules they had to follow. Hitler was a Corporal during World War One, after being promoted because his entire

Animal Testing Should Be Banned - 776 Words

Animal Testing Should be Banned  ¨Over 100 million animals are burned, crippled, poisioned and abused in US labs every year ¨ ( ¨11 Facts About Animal Testing ¨). Imagine if that was someones animal getting tortured in labs just to test things such as beauty products and perfume. Animal testing was first suggested when,  ¨Charles Darwin evolutionary theory in the mid 1850s also served to suggest that animals could serve as effective models to facilitate biological understanding in humans ¨ (Murnaghan). But,  ¨the enormous breakout came in 1922 when animal testing allowed for insulin ¨ (Murnaghan). Animal testing should be banned because it is inhumane, most of the testing on animals does not benefit humans, and animals bodies work differently than humans. Animal testing is inhumane. â€Å"Animals are subjected to experiments that can include everything from testing new drugs, to infecting with diseases, poisioning for toxicity, burning skin, and causing brain damage† (Animals in Research). In other words these animals go everyday being a toy to scientists getting injured and sick so scientists can attempt to make new products. Animal testing is also inhumane because, â€Å"Most animals never experience fresh air or sunshine, only bars and concrete† (Animals in Research). All of the animals that are being tested are imprisoned with no escape and no chance to see what is really outside of a lab. One last reason animal testing is inhumane is because, â€Å"Every year in the U.S. over 25 millionShow MoreRelatedShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Be Banned880 Words   |  4 Pagesdepending on animals testing. Therefore, if people talk about laboratories, they should remember animal experiments. Those animals have the right to live, according to people who dislike the idea of doing testing on animals; the other opinion, supports the idea of animal testing as the important part of the source of what has reached medicine of the results and solutions for diseases prevalent in every time and place. Each year huge numbers of animals a re sacrificed for the science all these animals, whetherRead MoreAnimal Testing Should Not Be Banned940 Words   |  4 Pages1). Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year. 2). 92% of experimental drugs that are safe and effective in animals fail in human clinical trials. (DoSomething â€Å"11 Facts About Animal Testing†). There are currently no laws combating the testing of cosmetics on animals, but the practice is harmful and must be ended. As evidenced by the statistics above, millions of animals are tortured and murdered in the United States every year for virtually no reasonRead MoreShould Animal Testing Be Banned?1665 Words   |  7 PagesTesting Cosmetics on Animals Companies around the world use animals to test cosmetics. Animals, such as rabbits, guinea pigs, hamsters, rats, and mice, are used to test the effects of chemicals on the eyes and skin. While animal testing is not mandatory, many companies use it. About Cosmetics Animal Testing by the Humane Society International talks about the different options companies have that do not require the cruel use and eventual death of animals. The article also talks about the overallRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreAnimal Testing Should Not Be Banned1581 Words   |  7 PagesAnimal testing is being used by different organizations all over the world to prevent specific diseases, especially cancer. Americans see animal testing having a harmful effect but it is one of the main reasons why society has most cures for some illnesses. This topic is important because people need to know what goes on during animal testing and why it is very beneficial. Animal testing needs to be used to find all cures. Some ani mals such as chimps/ monkeys have 90% of the same DNA humans haveRead MoreAnimal Testing Should Not Be Banned1721 Words   |  7 Pages † Today, more animals are being used in experiments than ever before: around 100 million in the United States alone† (3). Animal testing is now an international issue, and it is becoming a major story. Currently, animals are often used in medical testing, make-up testing, and other consumer product testing. Animals used in such product testing are often abused and suffer from serious side-effects. Animal testing can be painful for the animals, testing results are usually not even useable forRead MoreAnimal Testing Should Be Banned1364 Words   |  6 Pagesbenefit. Using animals for these experimentations usually does not come to mind. Animals are often abused, suffer, and even die during laboratory testing for the benefits of people to make sure medications, household products, newest procedures, and cosmetics are safe and effective for human use. Humans have benefited from animal testing for years while these animals suffer consequences with no positive outcomes for themselves. Even if a product or procedure is deemed successful, these animals are frequentlyRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage ofRead MoreAnimal Testing Should Be Banned2391 Words   |  10 Pageseasier for consumers. These are only mild examples of the animal testing that goes on every single day around the world, and right here in the United States of America. Animals are kept in lonely, cold, dirty kennels, and some never see the light of day. They are tested on, force fed, and often mistreated even when the tests are over. Every day innocent animals are shocked, injected, poisoned, restrained, and endure excruciating pain testing chemicals in most, i f not all, of the products everyday Americans

Anointed King Essay Example For Students

Anointed King Essay Within Shakespeares play Richard II there are many questionable and untrusting characters. Truth and duty are only illusions within the play. Lust for power and control override the order of England and its ordained king. Its believed that it is by the will of God that Richard is king. No mortal man can come between what God has set before them as rule. The final decision is Gods and the only way that Gods choice can be changed is by God himself, and no one else. God takes the Garden of Eden from Adam, and like Adam, England is taken from Richard. It is questionable if Bolingbroke acts against Gods will or through Gods will. Richard is king, and though a sad choice, he has been ordained by God as king and ruler of England. It is not for his followers to decide if he is to be replaced by someone that they feel would be a better caretaker of the garden. In Richard II , by overtaking the crown and replacing Richard with Bolingbroke, society is going against its own belief that Richard is ordained by God. From an Englishmans point of view it could be argued that God is somewhat responsible for the state that England is in, because they believe Richard was chosen by God. Within Richard II , God is believed to be forsaken so that England can become a great kingdom again, and this is done in hope that Richards wrongs can be made right by Bolingbroke. Richards opposition York, Bolingbroke, and Northumberland believe that what they are doing is done to regenerate the badly tended garden. They want to replant it with Bolingbroke as king, and this they believe will restore England to order. By judging and replacing Richard they are going against what their society believes is Gods will. This is the worst mistake of all, because as the saying goes two wrongs dont make a right. They are playing against a power far greater than anything they could imagine Richard being able to do. Their worries should not be of what Richard will do to them if they do not succeed, but what God will do to them at any given time. Northumberland tells of how the kingship will be restored and the garden revived. If then we shall shake off our slavish yoke,/ Imp out our drooping countrys broken wing,/ Redeem from broking pawn the blemished crown,/ Wipe off the dust that hides our scepters gilt,/ And make high majesty look like itself, (Richard II II. i. 302-306) He makes this statement as if he has a choice in the matter and as if God plays no role in what will happen. He ends up acting on his words by supporting Bolingbroke to overthrow Richard as king. York is handed the kingdom to maintain in the absence of Richard. He allows the kingdom to fall into the hands of Bolingbroke by siding with him. Because my power is weak and all ill-left. But if I could, by Him that gave me life, I would attach you all and make you stoop/Unto the sovereign mercy of the King./But since I cannot, be it known unto you well- /I do remain as neuter. (Richard II II. iii. 159-163). He believes that what he is doing is not only going against Richard, but also and most importantly, against God. He should stand up to Bolingbroke and go against his rebellion. He should die rather than giving in so easily. It is not Richard that they fear, but Gods wrath. Richard would not have lasted as king for so long if he did not have the anointment of God to put fear in his fellow Englishman. The most important social belief that Richard has is that of being chosen by God, not by mortal man. Richard believes that his presence is enough to restore order and put an end to the rebellion. .u8ee73880b6361e74f14e18543e5c184d , .u8ee73880b6361e74f14e18543e5c184d .postImageUrl , .u8ee73880b6361e74f14e18543e5c184d .centered-text-area { min-height: 80px; position: relative; } .u8ee73880b6361e74f14e18543e5c184d , .u8ee73880b6361e74f14e18543e5c184d:hover , .u8ee73880b6361e74f14e18543e5c184d:visited , .u8ee73880b6361e74f14e18543e5c184d:active { border:0!important; } .u8ee73880b6361e74f14e18543e5c184d .clearfix:after { content: ""; display: table; clear: both; } .u8ee73880b6361e74f14e18543e5c184d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8ee73880b6361e74f14e18543e5c184d:active , .u8ee73880b6361e74f14e18543e5c184d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8ee73880b6361e74f14e18543e5c184d .centered-text-area { width: 100%; position: relative ; } .u8ee73880b6361e74f14e18543e5c184d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8ee73880b6361e74f14e18543e5c184d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8ee73880b6361e74f14e18543e5c184d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8ee73880b6361e74f14e18543e5c184d:hover .ctaButton { background-color: #34495E!important; } .u8ee73880b6361e74f14e18543e5c184d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8ee73880b6361e74f14e18543e5c184d .u8ee73880b6361e74f14e18543e5c184d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8ee73880b6361e74f14e18543e5c184d:after { content: ""; display: block; clear: both; } READ: The Role of Money and Economic Essay The belief that God ordained of Richard as king does not work when the fear of God is no longer present. There is little worry about the rebellion as Richard immediately returns from Ireland. Fear not, my lord. That power that made you king/ Hath power to keep you king in spite of all (Richard II III. ii. 28-29). Richard believes that his presence and the belief that he is chosen by God will unspark the rebellion. But self-afrighted, tremble at his sin. /Not all the wather in the rough rude sea /Can wash the balm off from an anointed king. /The breath of worldly men cannot depose/ The deputy elected by the Lord. ( Richard II III. ii. 54-57)His ignorance and belief that he is above mortal man leads to his own downfall. He relates himself to God as being of God and from God. It can be thought that he considers himself Gods own son, a new Jesus with a golden crown instead of one made of thorns. His own flatteries, blinded by gold, take him farther away from his true duties as king, and in turn take him further from God. God can also be considered at fault for the state that England is in because it is believed that God ordained Richard to rule the throne. This statement is never directly stated in the play, but can be examined to some degree. Since Richard is believed to be the choice of God as ruler of all England it should go without saying that Richards mistakes are also Gods mistakes. Bolingbroke and others would never use this as reasoning for overtaking Richard, because it would be a death sentence for themselves. The thought of Gods reasposibility of chosing Richard as being a bad one would never be seen as even closely justifiable. The truth, although not accepted, is that if God truly does ordain rulers than their actions should also be judged as the actions of God himself. If this does hold, than all that precede against Richard in any form also will be going against God. God takes the Garden of Eden from Adam and has the power of taking England away from Richard. Adam was not a good keeper of the Garden of Eden, as Richard is not a good keeper of England. God giveth, and God taketh away. Adam lets the Garden go by not looking out for weeds (Satan/sin) that needed to be plucked out. England needs to kill Richard in order to save the rest of the garden. Richard ignores weeds that threaten his own throne, such as Bolingbroke and Northumberland. He should get rid of Bolingbroke permanently before he becomes too large in popularity to kill. It can also be seen that God uses Bolingbroke and Northumberland as pawns in order to rid England of a corrupt king. Bolingbroke fears that the events that have given him power are not by the grace of God. I pardon him, as God shall pardon me (Richard II V. iii. 138). He fears that he is going against Gods will and in the end will be no better off than Richard, or possibly worse. Choices sometimes have to be made within a community that go against tradition and the traditional role of God within society. Change occurs by force. Without change and risk one will never know what is truly right and what is truly wrong. Society can place their own rules often using God as the final power. This style of ruling is very intelligent. It gives the ruling party more than an army to impose authority, but also it uses an unseen threat that holds societies beliefs sacred and untouchable. This is how Richard depends upon rule within England. Without this threat Richard is easily discarded. .ubfc1c841c5eafc6491b113dbb5465abb , .ubfc1c841c5eafc6491b113dbb5465abb .postImageUrl , .ubfc1c841c5eafc6491b113dbb5465abb .centered-text-area { min-height: 80px; position: relative; } .ubfc1c841c5eafc6491b113dbb5465abb , .ubfc1c841c5eafc6491b113dbb5465abb:hover , .ubfc1c841c5eafc6491b113dbb5465abb:visited , .ubfc1c841c5eafc6491b113dbb5465abb:active { border:0!important; } .ubfc1c841c5eafc6491b113dbb5465abb .clearfix:after { content: ""; display: table; clear: both; } .ubfc1c841c5eafc6491b113dbb5465abb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubfc1c841c5eafc6491b113dbb5465abb:active , .ubfc1c841c5eafc6491b113dbb5465abb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubfc1c841c5eafc6491b113dbb5465abb .centered-text-area { width: 100%; position: relative ; } .ubfc1c841c5eafc6491b113dbb5465abb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubfc1c841c5eafc6491b113dbb5465abb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubfc1c841c5eafc6491b113dbb5465abb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubfc1c841c5eafc6491b113dbb5465abb:hover .ctaButton { background-color: #34495E!important; } .ubfc1c841c5eafc6491b113dbb5465abb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubfc1c841c5eafc6491b113dbb5465abb .ubfc1c841c5eafc6491b113dbb5465abb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubfc1c841c5eafc6491b113dbb5465abb:after { content: ""; display: block; clear: both; } READ: Breach of Confidentiality: The Legal Implications Essay Overthrowing Richard is a risk that Bolingbroke takes, and he can only hope that God will see that Richard has taken advantage of his people and God himself. It is a risk that must be taken in order to restore the garden.

Analysis of Kentucky Fried Chicken-Free-Samples for Students

Question: Analyse and evaluate the strategy, operations and performance of the Multinational Enterprise. Answer: Introduction KFC founded by Colonel Harland Sanders, also known as Kentucky Fried Chicken, is an American fast food chain popular for their fried chicken items. They have their headquarters in Louisville, Kentucky. It is the worlds second largest chain of restaurant after McDonalds with its presence in almost 20,000 locations globally in 123 countries (Alviola IV et al.,2014). KFC was one of the foremost American restaurants to expand internationally in Canada, Mexico and United Kingdom in the mid 1960s. The KFC chain is a subsidiary of the Yum brands, a brand that also owns pizza hut and taco bell chains (Kelly Swinburn, 2015). KFCs original product was the fried chicken piece that was seasoned by Sanders secret recipe of 11 herbs and spices. However, since the 1990s they expanded their menu to include chicken fillet burgers, wraps, salads, side dishes like French fries and soft drinks. A PESTEL analysis is a method used to analyze and monitor the external marketing environment that has its impact on an organization, which is used to identify threats and weaknesses of the firm. PESTEL stands for political, economic, social, technological, environmental and legal. Political factors Political factors study how and to what extent the government intervenes into the functioning of the economy. This includes the policies of the government, the political stability or instability in the market, tax policy, foreign trade policy, environmental law, legal law and trade restrictions. India has a steady government. The labor force is expensive and the companies have to pay high taxes, which reduces the profit rate in the country. The government has given freedom to the companies to do their business there way (Samnani, 2014). KFC designs the pricing structure keeping in mind the income of the people that way KFC can cater to all the classes. The political climate of India is friendly towards international businesses, which is an advantage for KFC. The operation of KFC is affected by the government rules and policies regarding the fast food industry. Currently government is controlling the fast food restaurants because of the various health issues and obesity related proble ms attached to it. KFC maintains a good relation with the government by paying taxes properly and increasing employment opportunities for the masses and follows the legal rules and restriction. Economical factors Economic factors have important impact on how an organization work and how profitable they are. Economic factors include the rate of economic growth, interest rates, inflation, income of the consumers, exchange rates and so on. KFC is struggling in many economies like china where their sales are declining due to its health factors (Schrder McEachern, 2005). With the growing health consciousness among the people, the sale of KFC is declining in many economies. Every outlet of KFC gives employment to around 10-15 people in a way it curbs unemployment ("Home | KFC", 2018). Indias economic condition is extremely good and per capita is high. Population being low resources is abundant. Though earlier the target of KFC was the upper classes, later on they changed their target market to include the middle-income group. The economic condition of India is an advantage for the company as this increases its sales. Social factors This area involves the social and cultural beliefs of the consumers. This includes population growth, age distribution, career attitudes and so on. These factors are extremely important because this directly affects how marketers understand their consumers. In the social issues KFC luring of children to their unhealthy food, unethical treatment of animals and low wages to employees are widely criticized (Shoyemi, 2014). It is rumored that the chicken used by KFC are genetically modified to store more fat, which makes the chicken incapable to carry its own body weight. Many animal welfare organizations like PETA condemn KFC for such heinous issues. The social system in India is beneficial for the further growth of the company. The banking system is also strong and literacy rates are high. India being a capitalistic economy the income of the people are high, and the busy schedule of the people makes them resort to these fast food restaurants. KFC very tactfully adapts to the culture of the country they operate in. the busy lifestyle of the masses makes them resort to these unhealthy fast foods. The growing awareness about the harmful effects of fast food is proving to be a threat for KFC. Technological factors The technological progression of the country affects the organizations marketing and daily operations India has a very high per capita income and literacy rate. There technological development is also very advanced (Kelsey, 2015). Thus internet usages and exposure to advanced technology is high. KFC uses strategy to introduce new technology when they feel it is needed. In the technological era KFC has started mobile apps with the help of which ordering and payment online is made possible. In a developing country like India this acts as an opportunity because this increases its sales and growth. Environmental factors With the growing concern on environment, this factor has come to the forefront in the recent years. It has become extremely important due to the scarcity of raw materials. KFC buys their packaging materials from companies that contribute to deforestation (Tiwari, 2017) This particular company also uses underage children to work for them in order to pay fewer wages to them. KFCs treatment of the chickens used for the meal is said to be injected to make them obese. This harms the chicken and makes them extremely toxic for human consumption. This also poses several difficulties for the chickens that sometimes die because of the injections. The educated people condemn these various factors since they pose as a threat for the KFC chain. Legal factors This includes the health and safety factors, advertising standards, equal opportunities, consumer laws and rights, product safety and product labeling. Every company need to know what is legal and what is not in the economy they are operating. For organizations that are global this is a difficult area to act because every country has different rules and laws (Smith et al.,2014). The government in India changes after every five years, corruption level is low. International companies are invited to start their business but their profit is low because of the high taxes. The government gives enough freedom to the firms to conduct their business and does not intervene unnecessary in the daily workings. KFC has to abide by the legal rules and regulations laid down by the government of India for the smooth operations. The above analysis clearly provides an overview of the external environmental conditions faced by the company KFC. The external environmental conditions form an important part of the company and often it is seen that they are beyond the control of the company. The company however, can utilize the external environmental conditions by turning the risks or threats faced by it into future opportunities. Global Diversity Global diversity can be defined as the process by means of which one company can distinguish itself from another not only on the basis of the services provided by them but also on the basis of the strategies as well as the global plan followed by them. This is an important process by means of which the various companies can adapt themselves to the global market and it also allows them to work as per the needs and the requirements of the customers. The company Kentucky Fried Chicken uses the various aspects of global diversity to market its products in more than 198 different countries of the world ("Home | KFC", 2018). The company KFC, in India itself has more than 350 outlets, thereby making India as one the largest center of its business ("Home | KFC", 2018). America is another country where the products of the company KFC are in much demand ("Home | KFC", 2018). The company KFC, as a matter of fact has its headquarters in Kentucky, United States of America ("Home | KFC", 2018). The cultural characteristics of the country India on the basis of the Hofstedes cultural model would reveal the following facts- Figure 1: Hofstedes Cultural Insights for India Source: ("Country Comparison - Hofstede Insights", 2018) The above figure clearly indicates that the Indian people score low on the individualism quotient, which means the people like to work in groups and group culture is prevalent there ("Country Comparison - Hofstede Insights", 2018). The people of India score very high on the power distance score which means that the people appreciate the hierarchy system prevalent at their work place and they are very dependent on their bosses or the higher authorities for the performance of their job roles ("Country Comparison - Hofstede Insights", 2018). The score of India on the Hofstedes culture for the aspect of masculinity indicates that the Indian society is driven by competition, success and achievement ("Country Comparison - Hofstede Insights", 2018). The low score of the nation for the aspect of uncertainty avoidance indicates that the people have low preference for avoiding uncertainty ("Country Comparison - Hofstede Insights", 2018). The cultural characteristics of the country United States of America on the basis of Hofstedes cultural model would reveal the following facts- Figure 2: Hofstedes cultural insights for United States of America Source: ("Country Comparison - Hofstede Insights", 2018) The above figure clearly indicates that the people of the United States of America are very individualistic and like to work in an individualistic manner (Taras, Steel, Kirkman, 2012). The low score on the power distance aspect indicates that the people of the United States of America do not endorse the inequality of the division of power in the society ("Country Comparison - Hofstede Insights", 2018). The high score on the aspect of masculinity indicates that the people of the United States of America are driven by factors like success, competition and achievement ("Country Comparison - Hofstede Insights", 2018). The low score on the uncertainty avoidance indicates that the people of America are fairly tolerant towards the changes in technology, innovations and the desire to try out new things ("Country Comparison - Hofstede Insights", 2018). Therefore, from the above discussion it becomes clear that if the American company, Kentucky Fried Chicken (KFC) is to expand its business in India then it will have to take into consideration the various aspects of the culture of the Indian nation. The company will especially have to make adjustments in the aspects of power distance, individualism, uncertainty avoidance as well as masculinity. Management of the business in India KFC opened its first outlet in India at Bangalore in the year 1995 ("Home | KFC", 2018). The company currently owns more than 350 outlets in the nation ("Home | KFC", 2018). This is a reflection of the successful collaboration of the company KFC with the franchise Yum ("Yum! Brands A World with More Yum!", 2018). It is to be noted that the company has transformed some of the traditional products offered by it in order to suit the taste as well as the needs of the Indian customers (Sania, Kalpina, Javed, 2015). It is to be noted that in the initial phase the company had to face some protest as the regards the type of raw materials used by it for the preparation of its products. Then there were others who protested to the non-vegetarian products sold by the outlets ("Home | KFC", 2018). The company KFC, therefore in order to capture the needs as well as the requirements of the customers started its new brand of products and food items with the slogan So Veg, So Good ("Home | KFC", 20 18). This plan was introduced as part of its Indian-specific promotional strategy, which was much appreciated by the Indian customers. The second important strategy adopted by the company in a bid to capture the Indian market was the introduction of the 5-in-1 meal boxes and the use of the local dabbawalas for the purposes of the delivery of the products to the office goers (Shoyemi, 2014). It is to be noted that the Indian dabbawalas are known for their efficiency as well as timely delivery services (Shoyemi, 2014). Therefore, this strategy proved to a vital one for the company as it not only enabled them to procure a reliable delivery system but also enabled them to capture the office goers customers of the nation. Another, important strategy utilized by the company is the introduction of the new system of Watt a Box, which is similar in many respects to the traditional 5-in-1 meal boxes of the company with the only difference being that in this particular respect the customers ca n order their meals over the phone (Hussain, 2014). The company even follows effective pricing policy as well as provides discount services in a bid to attract more customers to its outlets. These in short are some of the strategies, which the company has utilized over the years to capture the market of the Indian nation. The company offers a wide range of products to its Indian customers like Hot Crispy Chicken, Chicken Zinger Burger, Fiery Grilled bucket chickens, Rice Bowlz and various others ("Home | KFC", 2018). The company also provides a wide range of vegetarian products to the Indian customers. This is something which is not seen among the range of products offered by the company in its American outlets. The pricing strategy followed by the company in its Indian outlets is different from the ones which it follows in its American market. The company follows a pricing strategy in its Indian market as per the needs and the requirements of the customers and the market conditions. The company uses the social media and newspapers for the purposes of promotion of its products. The company in order to attract more customers had tie up with various other companies like Yum brands and Pepsi Co ("Home | KFC", 2018). They even offer attractive offers like combo meals and others to attract the customers. The primary supplier of raw materials for the company is Venkys, which is the largest supplier of raw chickens in India ("Home | KFC", 2018). The operational strategy followed by the company in India are listed below- The use of vegetarian menu as well as the localization of the products. Effective Supplier system Effective price strategy Focusing on the younger customers It is to be noted that the business of the company grew by 8% in the country of India in the year 2017 ("Home | KFC", 2018). The company owns more than 350 outlets in the country ("Home | KFC", 2018). The supplier system of the company in the country India is shown by the following figure- Figure 3: Supplier system Source: (Created by the Author) Targeted customer base and competitors The primary competitors of the company KFC in India are McDonalds, Subway, Dominos and various others ("Home | KFC", 2018). Initially, the target customer base of the company was just the office going population and to capture that customer the company effectively utilized the services of the dabbawalas. However, over the years, the focus of the company has changed significantly and to grab the attention of the other part of the population of the nation, the company started to focus on its vegetarian menu. The company, presently, is trying to grab the attention of the younger generation of the Indian population in the age range of 18-40 ("Home | KFC", 2018). It is commonly seen that the people in this particular age range are the ones who live a fast life and are more open to the kind of products offered by the company KFC. Risk Management Risk can be defined as the potential situation in which a person or an organization stands to lose or gain something of considerable value (McNeil, Frey, Embrechts, 2015). It is to be noted that risk forms an important aspect in the process of business management (Schermerhorn et al., 2014). It is often that the companies which are willing to come out of their comfort zone and take considerable amount of risks are the ones which succeed in the longer run (McNeil, Frey, Embrechts, 2015). The company, KFC is an example of this particular doctrine. The company KFC is one of the largest and most loved brands of the United States of America. The company could have stayed content with its monopoly of the business world. However, the company undertook a considerable amount of risk when it decided to venture into the market of India. It is to be noted that the culture as well as the eating habits of India is completely different from the country of the United Nations of America. There was a considerable element of risk involved in the process. However, the company decided to take the risk and judging by the performance of the company in the recent few years in the Indian nation it would be fair to say that the risk taken by the company KFC paid off. Risks faced by KFC in India The company in the recent times has enjoyed considerable success in the Indian nation. However, there are some risks as well which the company faces in the country of India- The first risk faced by the company is the threat from the various competitors like McDonalds, Subway, Dominos and various others. It is seen that the consumption of the food items sold by the various outlets of the KFC increases the chances of obesity among the consumers. The vegetarian food preferred by the people of India not only limits the number of products offered by the company but also narrows down their targeted customer base. Kitchen hygiene is another common issue, which the company has been facing for a long time. Commodity price fluctuation is another factor which the company needs to deal with. It is commonly seen that in countries like India, the prices of the various commodities keeps on changing and this often becomes a cause of concern for the company as the prices of the products sold by the company are fixed and the company needs to adjust the changes in the prices from its profit margin. The inconsistency of the supplier chain system is another factor which the company needs to take into consideration. It is often seen that in countries like India, due to various factors the supply chain often gets disrupted and therefore in those situations the company have to deal with the scarcity of the resources. Price pressure is another factor which the company needs to take into consideration. Often it is seen that there pressure on the company for the kind of pricing strategy which they adopt and in those situations they are unable to put the prices of the products as per the requirements and the needs of the company. The company KFC can manage the above listed risks by various effective strategies like the ones mentioned bellow- The company can counter the health risk which its products cause by the use of healthy ingredients for the manufacture of its food items. The company can follow the strategies used by the company Subway (Schermerhorn et al., 2014). Implementation of the proper hygienic guidelines can improve the hygiene issues which the company faces in its kitchen. The threat from the competitors can be neutralize by effective management strategies. The collaboration with the brand Yum is such an instance (Klijn et al., 2015). The pricing pressure can be neutralized by following effective pricing strategies taking into consideration the needs as well as the requirements of the customers (Wang, Yiu, Mak, 2013). The problem of supply chain system can be resolved by developing effective supplier system. The company even make use of multiple supplier systems in bid to ensure that even if one system is unable to deliver the desired results the others will (Wang, Yiu, Mak, 2013). The company can overcome the price fluctuation problem by devising effective supplier systems which will ensure that the company gets timely delivery of raw materials and that too at affordable prices (Schermerhorn et al., 2014). Conclusion Therefore, from the above discussion it becomes clear that the companies need to take various factors into consideration for the purpose of doing business in other countries of the world. It is normally seen that various companies embark on the path of globalization without taking into consideration the cultural, political, environmental, legislative and other aspects of the countries in which they are about to open their business centers. This often instead of expanding the business of the company causes several problems for the parent companies. Therefore, it is advisable for the companies to take into consideration the internal as well as the external environments of the countries into consideration before opening their business centers into those countries. The companies also need to take into consideration the various risks faced by them and develop effective risk management strategies which would mitigate the risks faced by them. It is often seen that an effective management of risks can lead to the overall growth as well as the development of the company concerned. References Alviola IV, P. A., Nayga Jr, R. M., Thomsen, M. R., Danforth, D., Smartt, J. (2014). The effect of fast-food restaurants on childhood obesity: a school level analysis.Economics Human Biology,12, 110-119. Cotti, C., Tefft, N. (2013). Fast food prices, obesity, and the minimum wage.Economics Human Biology,11(2), 134-147. Country Comparison - Hofstede Insights. (2018).Hofstede Insights. Retrieved 7 February 2018, from https://www.hofstede-insights.com/country-comparison/the-usa/ Country Comparison - Hofstede Insights. (2018).Hofstede Insights. Retrieved 7 February 2018, from https://www.hofstede-insights.com/country-comparison/india/ Home | KFC. (2018).Online.kfc.co.in. Retrieved 7 February 2018, from https://online.kfc.co.in/ HUSSAIN, S. (2014). The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky Fried Chicken).International Journal of Research in Business Management,2(5), 2347-4572. Kelly, S., Swinburn, B. (2015). Childhood obesity in New Zealand.The New Zealand medical journal,128(1417), 6-7. Kelsey, J. (2015).Reclaiming the future: New Zealand and the global economy. Bridget Williams Books. Klijn, F., Kreibich, H., De Moel, H., Penning-Rowsell, E. (2015). Adaptive flood risk management planning based on a comprehensive flood risk conceptualisation.Mitigation and Adaptation Strategies for Global Change,20(6), 845-864. McNeil, A. J., Frey, R., Embrechts, P. (2015).Quantitative risk management: Concepts, techniques and tools. Princeton university press. Samnani, A. (2014). Macro-environmental factors effecting fast food industry.Food Science and Quality Management,31, 37-40. Sania, U., Kalpina, K., Javed, H. (2015). Diversity, employee morale and customer satisfaction: The three musketeers.Journal of Economics, Business and Management,3(1), 11-18. Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A., McBarron, E. (2014).Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley Sons. Schrder, M. J., McEachern, M. G. (2005). Fast foods and ethical consumer value: a focus on McDonald's and KFC.British food journal,107(4), 212-224. Shoyemi, A. O. (2014).Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC)(Doctoral dissertation, Dublin Business School). Shoyemi, A. O. (2014).Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC)(Doctoral dissertation, Dublin Business School). Smith, C., Gray, A. R., Fleming, E. A., Parnell, W. R. (2014). Characteristics of fast-food/takeaway-food and restaurant/caf-food consumers among New Zealand adults.Public health nutrition,17(10), 2368-2377. Taras, V., Steel, P., Kirkman, B. L. (2012). Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions.Journal of World Business,47(3), 329-341. Tiwari, M. (2017). KEYWORDS PESTEL Ps-Product, Price, Promotion, and Place.RECENT TRENDS AND CHALLENGES IN INTERNATIONAL BUSINESS-A CASE STUDY ON GROWTH STRATEGY OF KFC., (210). Wang, S. Y., Yiu, K. F. C., Mak, K. L. (2013). Optimal inventory policy with fixed and proportional transaction costs under a risk constraint.Mathematical and Computer Modelling,58(9-10), 1595-1614.

Mr. Bittering Changes free essay sample

He is turning into a Martian mentally. Harry starts out uneasy being on Mars, resists the changes happening to him, mentally, and physically, but in the end he must accept. What he shall become. As soon as the Earthmen arrive, the viral infection, which will transform them into Martians, takes hold of their human form as they breathe the air. Harry is immediately uneasy when he steps foot on the red planet. â€Å"Lets get back on the rocket †¦ he felt submerged in a chemical that could dissolve his intellect and burn away his past†(235). This proves that he is uneasy about getting on Mars, and wants to go back to Earth. Harry is starting to rethink his decisions about Mars. This shows that he is aware of a change on Mars. He notices things changing and there is something different in the air. Now that Harry and all the humans are infected, he will try to be resistance to the change of becoming a Martian. We will write a custom essay sample on Mr. Bittering Changes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Harry Bittering senses the changes and tries to resist the metamorphosis that is occurring all around him. To show his seriousness about his decision, Mr. Bittering says, â€Å"I’ll eat only food from our Deep freeze†(244). Determined and Intent, Harry tries to stop the change by noting eating anything grown on Mars. Mr. Bittering is trying to do everything he can to try and resist the change, and not become a Martian. Unable to stop the change, Harry will finally accept the change to becoming a Martian. Finally, Mr. Bittering and all the humans have succumbed to the virus and will live out their days as Martians. He is unable to do anything about the change, â€Å"Mr. Bittering stood, very dark now, very golden-eyed, upon the slope above his villa, looking at the valley†(253). This is important because the change is final. Mr. Bittering accepted the change at last. He is now a Martian. Harry is now going to be a Martian forever. The change is complete, and he is not crazy about Earth anymore, and not trying to still build a rocket. Accepting of the change, Mr. Bittering is now not human, only a Martian. Changing throughout the story, Mr. Bittering progressively transforms from human to a Martian. Through the tale, Ray Bradbury hoped to portray how new things caused people to change. Expressed in the story is a clear display of how change is an inevitable part of everyone’s life and that sometimes change is for the better. If Harry did not adapt, he would of gone crazy or possibly even died. Much like Scrooge in A Christmas Carol, it was absolutely necessary for Scrooge and Mr. Bittering to change. Only through acceptance can one ride the winds of change, and most of the time, it is for the better.

Exceptions for Hyphenating Compound Adjectives

Exceptions for Hyphenating Compound Adjectives Exceptions for Hyphenating Compound Adjectives Exceptions for Hyphenating Compound Adjectives By Maeve Maddox Sometimes readers ask for posts that would require superhuman powers on my part: Kindly produce an article containing all the exceptions for hyphenating compound adjectives, with examples. Hyphenation is not an exact science, and not all style guides agree on the rules. The chief purpose of hyphenating compound adjectives is to avoid ambiguity. Most modern usage authorities opt for what The Chicago Manual of Style calls â€Å"a spare hyphenation style†: 7. Spelling, Distinctive Treatment of Words, and Compounds In general, Chicago prefers a spare hyphenation style: if no suitable example or analogy can be found either in this section or in the dictionary, hyphenate only if doing so will aid readability. When Grammar Girl was chided for writing â€Å"noise canceling headphones† instead of â€Å"noise-canceling headphones,† she pointed out that leaving out the hyphen in that phrase â€Å"causes no ambiguity.† When one of my own readers called my attention to the unhyphenated phrase â€Å"19th century standardization of time† in a recent post, I decided to change it to â€Å"nineteenth-century standardization of time†- not because I think it ambiguous without a hyphen, but because Chicago is the style guide I’ve chosen for these posts. I failed to note that Chicago offers an analogy for hyphenating nineteenth-century before a noun: fourteenth-century monastery (7.85). Note: Chicago recommends spelling out numerals below 100, so I must also change 19th to nineteenth. The AP Stylebook, on the other hand, requires the spelling out of numerals ten and below. For AP, 19th century is correct. Still another stylebook, The Blue Book of Grammar and Punctuation) offers this advice about hyphenating constructions like â€Å"nineteenth century standardization†: As important as hyphens are to clear writing, they can become an annoyance if overused. Avoid adding hyphens when the meaning is clear. Many phrases are so familiar (e.g.,  high school, twentieth century, one hundred percent) that they can go before a noun without risk of confusing the reader. Examples: a high school senior a twentieth century throwback one hundred percent correct Because practice varies, I wouldn’t begin to attempt to list â€Å"all the exceptions for hyphenating compound adjectives.† The best advice I can offer the reader who asked for such a list is this: Choose a style guide and follow its recommendations- advice I shall try to follow more carefully in future posts. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Awoken or Awakened?Empathic or Empathetic?

(Can the writer help me decide) Essay Example | Topics and Well Written Essays - 500 words - 2

(Can the writer help me decide) - Essay Example In â€Å"Bad Weather: Planetary Crisis,† Masco (2010) studies the development of and competition between two kinds of planetary crises- the nuclear war and climate change. The security state is linked to the concept of the planetary crisis because, on the one hand, it uses the latter when it advances the former’s development and growth in reach and control; on the other hand, it disregards the latter if it contradicts or hinders its ends. Ironically, another important link is that the security state, in its desire to control planetary crises, is only creating more of them, which can potentially lead to new planetary crises with long-term negative impacts on living things and the biosphere. The security state exploits the planetary crisis for its own gains and disregards it if it hinders its overarching goal of a â€Å"U.S.-centric world† (Masco 2014: 1). The security state uses the planetary crisis if it can be a platform for greater control over and outside its national boundaries. Masco (2014) explains that the first kinds of planetary crises that were of interest to the security state were usually threats to national security, such as the Cold War and national and global terrorists. He argues that the state uses these threats to magnify imagined horrific futures, in order to generate fear and terror that could justify what Cheney (2001) called as the â€Å"new normalcy† (qtd. in Masco 2014: 8). This new normalcy refers to the public’s acceptance of the state’s ever increasing incursions on civil rights and freedoms. These are changes that have â€Å"institutional, technological, and affective levels, reordering domestic politics and geo politics in a startlingly economical gesture† (Masco 2014: 8). They include scientific studies that expand military technology, covert operations that collect intelligence about national and other

Financial Crisis in Greece (2010-2013) Essay Example | Topics and Well Written Essays - 1750 words

Financial Crisis in Greece (2010-2013) - Essay Example Public borrowing was undertaken heavily but grossly underreported leading to a debt-to-GDP ratio much above the 3% target. By 2009-2010 it became clear to investors that Greece would not be able to pay its creditors because of a huge fiscal deficit and government debt. The ongoing global financial crisis worsened the economic outlook for the country and it appeared that the country would default on its loan payments. Causes of the Greek Financial Crisis According to Dellas and Tavlas (2013), one of the main causes of the Greek debt crisis was the absence of an adjusting mechanism between money growth and credit growth. Historically, Greece has been running high public debts compared to its GDP which went largely ignored by foreign investors. As a result, there was little incentive for the country to reduce current and fiscal account deficits. Dellas and Tavlas (2013) explain that part of the reason was the fact that Greece did not use the gold standard and its currency was pegged to the Euro. There was an over-reliance by investing and financing countries on the willingness and enthusiasm by Eurozone core countries including Germany to bailout the Greek economy in case of a debt crisis. Throughout this period, the Greek economy continued to charge low interest rates in order to stimulate investment in the economy. As a result, the public borrowing continued to increase pacing the way for a sovereign debt crisis. In a paper presented at the Bank of Greece workshop, Manessiotis (2011) explains that poor fiscal discipline and lack of competitiveness in the economy were major factors that contributed to the crisis. These aspects of the economy should have received urgent priority following Greece’s entry into the Eurozone. Fiscal deficit ran up to 5.3% of GDP after 2006 whereas the target was 3.0%. Moreover, in 2008 the situation worsened with revenue falling by 1.3% compared to GDP while expenditures exceeded GDP by 1.2%. These problems were further exacerb ated by the international financial crisis that began in 2008. Conditions Imposed by IMF on Greece In 2010, it became nearly certain that Greece could not meet its sovereign debt payments and would inevitably default. The implications for the entire Eurozone region would have been severe. Hence, in May 2010, the Eurozone in collaboration with the International Monetary Fund (IMF) prepared a bailout package worth â‚ ¬110 billion of which the IMF was to contribute â‚ ¬30 billion to enable Greece to improve its economy and avoid defaulting on its debts (Financial Post, 2013). This bailout package was subject to certain conditions. Mainly, the conditions required Greece to improve its fiscal performance and make the economy more competitive and open. The first condition imposed by the IMF required Greece to implement austerity measures in order to control the fiscal deficit. It was required that Greece reduce its public spending in order to narrow the fiscal deficit. Secondly, the fiscal debt problem was to be controlled by a policy of privatization of public assets. This measure would prevent the government from incurring additional debts to finance public organizations. By the end of 2015, the IMF required â‚ ¬50 billion worth of public assets to be privatized. Finally, the IMF required Greece to implement structural reforms in the economy to make it more business-friendly and competitive. This would stimulate business activity and help to strengthen the economy. However, the conditions have not been met satisfactorily

Unit 10 Essay Example | Topics and Well Written Essays - 500 words

Unit 10 - Essay Example It is also possible for women to make it to the professional level of the game thus breaking the stereotype that being a woman you can only be a spectator. Through a broader focus as well as access to quality education, these stereotypes are being broken. Thus through focusing on higher education, significant stereotypes can be done away with. Stereotypes are not mutable and therefore stereotypes applied to particular groups do not alter over time. This therefore means that we rarely change our stereotypes frequently. This is so even in the wake of disconfirming information; people often tend to cling to their obviously-wrong convictions If at all people can change their stereotypes, then they do so in 3 ways; Bookkeeping model-as people learn more contradictory information, they incrementally change the stereotype to align with the new information. Thus individuals usually need a lot of information for every incremental change. Secondly is the conversion model whereby individuals throw away old stereotypes and start all over again, frequently used when there is important disconfirming evidence. Thirdly is sub typing model which creates a stereotype that is new, mostly a sub-classification of the current stereotype (Rupert, 2010). Yes I have had an experience where someone applied a stereotype due to their interpretation of my skin color. I was on a tour in Africa and someone thought I am a Mexican and therefore asked much about Mexico. I had to kindly explain myself before they finally understood me and apologized profusely. Some of the authors discuss areas of misconception such as being mistaken for a waitress or a whore, for instance, in The Myth of the Latin Woman/Just Met a Girl Named Maria by Judith Ortiz Cofer gives several instances where she has been taken to be a waitress simply because she is Puerto Rican. She recounts another incident where a man blocked their way

Business plan for new clothing company

Business plan for new clothing company The product we are going to distribute is trendy clothing. Clothing must be fashionable so that it can influence on people and it is one of the most important things for people. Particularly, there are two types of clothing: formal and informal. However, the clothing were going to develop is formal clothing. Nowadays, there are a lot of brands, like as ELLE, DAPPER, ARROW and other brands, and they have already got their own customers and they are holding some part of our Myanmar market. We assure that our product is certainly produced with high quality and fashionably designed. Customers will not need to be doubtful and unfulfilled after they bought our product. The target market for our product is concentrated on gender. Besides, we will distribute the other special accessories, such as, sunglasses, purses and wallets, and fancy. Product We have investigated the cloth quality and fashionable design in our factory in Singapore. We will use cotton, which can be adjustable with Myanmar weather, in our clothing. Furthermore, we build the factory and some warehouses in china and the products are separated into many categories _ tops, pants, jackets and coats and others. First, we focused on ladies apparel and accessories such as shoes, bags, belts, scarves and hats. Then, we decided to expand into men wears. We are now starting to introduce our products to market in Myanmar. New trends are always available at our organization for the people who are really into fashion. Benefits We know that all the people want the excellent brand hallmark and the best standard with the best possible price. We have usually coordinated in price and quality effectively that can bring satisfaction to the customers. You can see our new collection for summer, rainy, and winter seasons. We have planned to retail and open stores in some urban areas so that consumers can easily get our goods from their surrounding shopping mall and markets. We are offering diverse categories for both male and female, so both of these customers can obtain their needs from one place our brand. And a lot of people will be delighted with our products. People who pay for our brand will get the feeling of confident, stylish, and smart. Target market We orientate the customers who want to be fabulous and gorgeous. We segment and classify the markets into demographics, geographic, psychographic and behavior. We aim at the adults and youths market _ Generation Y, Generation X and late teens. And they are our core markets. Every religion and ethnic backgrounds can wear our clothing. Our brand will suit with people who are interested in newly fashion designed clothing because we made our products beautifully. And, we have option for clothing expenditures that how much money the customers will spend on the branding product, on average. If you would choose this brand, youll never feel unsatisfied and insecure. You can have a delightful lifestyle. Everyone wont look down upon you when youre wearing them. You will feel like very secure. They can bring pleasure to you. In addition, we have been chosen the most suitable clothing style for Myanmar culture which are simple, but interesting and attracted to people. The chosen collections will be right with Myanmar customs tastes. To consider about the geographic, we do research some inner-urban areas and higher socio-economics regions. Then, we point out not only the cities of Yangon and Mandalay but also the range of some well-known supermarkets and shopping mall. We also make a certain decision for the weather conditions of Myanmar and our selective areas. Generally, we are sure that Myanmar has the finest weather and the climate is not very cold compared with other countries. Thats why we negotiate and make a decision that well share the most convenient and attractive clothes with our Myanmar customers. Head Office location Address : Mortin shopping mall Contact no. : +951501509 Contact mail : [emailprotected], [emailprotected] Customer buying behavior Customers can look around many brands. Theyll have many choices, however when they compare with our brand, they will be persuaded and motivated to buy our products. Although the consumers are passion about it, they will see the quality, color, design and prices. And, it is also crucial that we get the right place. All the people might believe that the items at the shopping malls have security so that they are more willing to buy it. Therefore, we sell our products in better supermarket to attract customer behavior. Consumers make a decision at the shopping centre but it will take some efforts and time to decide carefully. Customer might use and look into the Yellow pages, internet, journals or magazines. So, the data and information put into these papers, but not in details. They can also have a look through our own web page. www.precious.com.sg Our staff will be always on line and we update the data all the times, so you dont have to worry about the fashion is not up-to-date. Product Strategies Product classification Our product can be accepted as shopping goods because people usually compare price, quality and style when they buy the clothes. Distribution channels and promotional strategies shaped on our products and on the customers. We appointed with retailers to sale large quantities. Product life cycle stage The PCL stage is also influenced on our products. We are going to think about the profits and we always need to aware that our price is affordable or not, and we are trying to get knowledge about our competitors fashion trend and the situation of the other markets. Product mix or Product line We have some kinds of sizes for male and female individually. They are small, medium and large for female and S, M, L, XL, and XXL for male. There are several colors for both male and female. Many sorts of types can be obtained. We are giving services, like online shopping and delivery. These are all the items for female: Tops- fashion tops, shirts and tees Jackets and coats- jackets and coats, vests Skirts Pants Shorts Dresses Shoes-flats and scandal, heals and wedges, boots Other accessories The following items are for male customers: Shirts Jackets and coats Suits Pants Shorts Shoes- shoes and socks Brand The name PRECIOUS indicates to our product. This logo will represent our brand. We give the slogan as if you want to be stylish, wear PRECIOUS. Branding strategy We define the producers own brands as branding strategy owing to our products field, the financial background, and the management. Our product field is large, we are well financed, and well managed for our product lines. Packaging We dont have special packaging styles or methods. We just package well to look good and perfect. Distribution Strategies Channel Choice We will use both Direct and Indirect Distribution Channels. In direct distribution channel, we will distribute our product directly to ultimate consumers. We just use our own sales or perhaps telemarketing or online selling directly to consumers. We will perform as manufacturers. In indirect distribution channel, we will distribute our products through retailers such as supermarkets and stores to consumers. And we also use middlemen. Middlemen are important because it is usually not practical for a producer to deal directly with ultimate consumers. We need intermediaries mainly for acting as transport and merchandise agent when we export our products to other places such as Nay Pyee Daw, Mandalay and on. Pricing Strategies Pricing Objectives As we are starting our business, we prefer to have Sales Oriented Goals. We might not look to maximize profit but rather to set a price aimed at increasing sale volume. Price Elasticity As clothing is not only shopping good but also psychogenic need, consumers will usually compare price, quality and style and also buying habits affect distribution and promotion, But the price will be elastic. The price will be change when increasing demand. Market Entry Strategies We will enter the market with by using Market Skimming Pricing Strategy. Because our product is setting a relatively high initial price as our target market is for elite customers. By using this strategy it can help to establish a high-quality image for our new product and provides the firm with pricing flexibility. Another point of view why our product is suitable for that strategy the reasons for that are our product is in the early stages of life cycle and our new product is distinctive. Product cost When we setting up the price. There are two types of cost, variable and fixed. Wages and salaries, tax and insurance, machinery costs and vehicles and equipments are fixed costs. Raw material cost, electricity, delivery and advertising are variable costs. Price Setting Methods We will use Cost-plus pricing method. (Total cost +desire profit) is also call mark up pricing. Evaluation of cost-plus pricing (Budgeted) Planned=10 Cost, Selling price, Profit Budgeted Labour and material costs per cloth $20 Overhead (fixed cost) $25 Total cost per unit = $45 According to the calculation budgeted selling price per unit = $45+$4.5 = $49.5 per unit Break-even analysis It is important to meet break-even point for our company otherwise we cant make profit and also cant imagine for the good will of our company. We wish to find out how many units must be sold to cover all cost. So we used Break-even analysis. The equations for Break-even point is Break-even point, in units= Total fixed cost Selling price per unit average variable cost per unit ($) Promotion strategies We will always inform and remind about our ultimate goods to our usual customers and the other new customers. Well apply the advertising method and sale promotion method to publicize. Well use 10% of annual profit for our products promotion. Advertising Well not use the broadcasting through TV channels. At first, well print in the famous magazines and journals to recognize by the public easily. Then, well emphasize on the outdoors advertisements _ billboards and bus sides so that a lot of people will notice our product now and then. Sale promotion We have prepared some contests to become familiar with some business people and consumers. Well put more stress on trade shows and in-store displays. We have hired the ball room in Traders hotel (Yangon) and Sedona hotel (Mandalay) to make our first trade show in Myanmar. And, we have well organized to start our trade show. After that, we are going to display our latest fashion designed clothes in some big department stores. We also get ready to allow for the member cards if you become our loyalty customer. We have gold, silver and platinum cards for our customers. You will see amazing rewards when you come to our . You can do members at our web page. If you got a profile in our websites, you can see and shop our recent items on line. We make the offering 10% off. Youll see our astonished plus offers and rewards. SWOT Analysis Strengths Well design, best quality and we also use tight quality control strategies. Therefore, our products have better quality than any other competitors. Legally import from china. Well packing to avoid damage by transportations. Only sell qualified products there is no damage items. Weakness Selling price may b a bit problem for ordinary class customers because of our products target market is for elite customers. Distribution direct from manufacturers to the retailer so we arent sure the retailers do their work perfect or not. Our company is newly established. As we are in introduction stage, the awareness of people about our brand may be smaller even though our product is nice. We need lots of promotional strategies than other existing competitors to penetrate the market. Opportunities We allow some opportunities for our customers and also authorized agent too. If a customer buys goods for 200,000ks within a month we give him/her 5%discount card up to two years. For authorized agent if their revenues touch the focus target we allow them to get feedback 5% of their revenues as bonuses for them and also free trips to China. Threats One biggest threat for our product is that there are lots of famous competitors. Delay transportation, for example, when we import out products from China by ship if the weather is terrible our stocks will be delay. We have to sell our products according to the weather if our stocks are delayed we cant sell these delay product on that time. If we are going to sell those products in coming season it is sure that our products are not up to date. Another one is inflation because of that the value of Myanmar Kyat became low so when exchanging money fluctuation is threat for us. Action Plan We will provide our customers with the best quality products. By giving opportunities helps our firm to increase the volume of sales. Make our product well-know and satisfying consumer wants by developing goods and special service. We fight our main competitor by making priority of consumer wants on the other hand their weakness is they only focus on making money by selling men wears whereas we make satisfy our consumers by selling both genders and also accessories for both of them and also discount systems. We will build trust with our consumers and let them know that our product is reliable and qualified in these ways we hope to build strengths and to overcome our weakness. .

The Spanish-American War :: Spanish-American War Essays

THESIS : â€Å" The United States didn’t want to get involved in the Spanish-American War, but was dragged into it due to yellow journalism, they wanted to control the seas, and wanted complete control over Cuba.† For 113 days during the summer of 1898, the United States was at war with Spain. Neither the president of the United States, nor his cabinet, nor the the queen of Spain, nor her ministers wanted the war wanted the war. It happened eventhough they made their best efforts to prevent it. It happened because of ambition, miscalculation, and stupidity; and it happened because of kindness, wit, and resourcefulness. It also happened because some were indifferent to the suffering of the world’s wretched and others were not (O’Toole 17). By winning the war the United States proved the the rest of the world and to itself that it could and would fight against foreign nations. For many years, world power had been concentrated in the countries in Europe. Nations such as Great Britain, France, Germany, and Spain had the most influence in global affairs. But a shift in power was gradually taking place as the United States matured. The young nation gained wealth and strength. Its popul ation grew immensely, and many people believed it would become a major world power (Bachrach, 11) Spain was one of the many European countries that had territory in the United States. Spain controlled mostly some islands off the coast of Central America. The most important of these were Cuba and Puerto Rico. The United States was led to believe that the Spanish mosgoverned and abused the people of these islands. In fact, Spain did overtax and mistreat the Cubans, who rebelled in 1868 and again in 1895. Thus, the American people felt sympathetic toward the Cuban independence movement. In addition, Spain had frequently interfered with trade between its colonies and the United States. Even though the United States had been a trading partner with Cuba since the seventeenth century, Spain sometimes tried to completely stop their trade with Cuba. In Spain doing so, this sometimes caused damage to U.S. commercial interests. The United States highly disagreed with Spain’s right to in terfere with this trade relationship. (Bachrach, 12) The United States was also concerned that other trading and commercial interests were threatened by the number of ships and soldiers Spain kept in the area. If the United States had to fight a war with Canada or Mexico, these Spanish forces could quickly mobilize against the United States. The Spanish-American War :: Spanish-American War Essays THESIS : â€Å" The United States didn’t want to get involved in the Spanish-American War, but was dragged into it due to yellow journalism, they wanted to control the seas, and wanted complete control over Cuba.† For 113 days during the summer of 1898, the United States was at war with Spain. Neither the president of the United States, nor his cabinet, nor the the queen of Spain, nor her ministers wanted the war wanted the war. It happened eventhough they made their best efforts to prevent it. It happened because of ambition, miscalculation, and stupidity; and it happened because of kindness, wit, and resourcefulness. It also happened because some were indifferent to the suffering of the world’s wretched and others were not (O’Toole 17). By winning the war the United States proved the the rest of the world and to itself that it could and would fight against foreign nations. For many years, world power had been concentrated in the countries in Europe. Nations such as Great Britain, France, Germany, and Spain had the most influence in global affairs. But a shift in power was gradually taking place as the United States matured. The young nation gained wealth and strength. Its popul ation grew immensely, and many people believed it would become a major world power (Bachrach, 11) Spain was one of the many European countries that had territory in the United States. Spain controlled mostly some islands off the coast of Central America. The most important of these were Cuba and Puerto Rico. The United States was led to believe that the Spanish mosgoverned and abused the people of these islands. In fact, Spain did overtax and mistreat the Cubans, who rebelled in 1868 and again in 1895. Thus, the American people felt sympathetic toward the Cuban independence movement. In addition, Spain had frequently interfered with trade between its colonies and the United States. Even though the United States had been a trading partner with Cuba since the seventeenth century, Spain sometimes tried to completely stop their trade with Cuba. In Spain doing so, this sometimes caused damage to U.S. commercial interests. The United States highly disagreed with Spain’s right to in terfere with this trade relationship. (Bachrach, 12) The United States was also concerned that other trading and commercial interests were threatened by the number of ships and soldiers Spain kept in the area. If the United States had to fight a war with Canada or Mexico, these Spanish forces could quickly mobilize against the United States.

Ritual – wine taralli

Nonna's Wine Taralli In a tiny house surrounded by a forest of fig trees in Rende, Cosenza, Calabria, my great great grandmother taught her little granddaughter how to make â€Å"Nonna's Wine Taralli. † That little girl would eventually become my grandmother and she would also teach me the art of wine taralli-making. Two cups of my grandfather's homemade white wine, fourteen ounces of canola oil and sugar, two teaspoons of baking powder, an envelope of â€Å"Lievito Bartolino,† three and a half pounds of flour and â€Å"un po' di aranzi,† as my Italian grandmother says, which are the licorice-flavoured seeds of the nise.These ingredients combine to make â€Å"Nonna's Wine Taralli† – a cookie-textured, ring shaped and slightly sweetened version of the traditional Italian taralli, whose recipe has been passed on for generations by the women in my southern-Italian family. Come fall and spring, a grandmother makes an abundance of wine taralli in the pre sence of daughters and granddaughters who watch intently and help accordingly.According to Searle's Taxonomy, the making of â€Å"Nonna's Wine Taralli† is regarded as ritualistic behavior as it is collective, formal, performance and formative, trengthens existing social statuses and relationships, and exudes ultimate goals. To begin, the making of â€Å"Nonna's Wine Taralli† is consistent with Searle's Taxonomy as it is collective, meaning there are at least two people (Searle 19) as well as formal since it calls for conformity, cannot be improvised and is not spontaneous (20). The activity is collective. It involves at least two and at most three women: a grandmother, her daughter and her granddaughter in any which combination.The activity is formal. Each and every ingredient is essential. There is not much, if any, room for improvisation. The flavour is entirely dependent on each and every ingredient. If certain ingredients are missing, sacrificed or substituted, the wine taralli will not taste as they are expected to taste and should taste. There is not only an expected taste, but also an expected and fixed order of events. The beating of the oil, sugar and white wine come first, followed by the sifting of the flour, baking powder, â€Å"Lievito Bartolino† and â€Å"aranzi,† then the kneading of the dough, the cutting of the strips and finally, the formation of the rings.Furthermore, the activity is performance. It can be seen as performance as it is bodily and demands its participants submit to a particular role (22). The activity involves the beating and sifting of the essential ingredients and the kneading of the dough through folding, pressing, and stretching, which require steady hand and wrist movements. It also involves roles which are quite fixed and unchanging. I recall standing on top of a chair in order to reach the counter of my grandmother's kitchen at the young age of five.I watched her perform er role which involve d kneading the dough with her strong hands as I waited anxiously for my role to come, which consisted of rolling the soft dough into strips and then forming them into the taralli's distinct ring-like shape. Throughout the years, the roles between my grandmother and I have remained the same. Finally, the making of wine taralli is formative and strengthens existing relationships and social statuses (24). An abundance are made to last several months since we gather only twice a year to make them.Since so many ot them are being produced at one time, he participants, especially young granddaughters like myself, have the opportunity to develop the ability to create and perfect the art of taralli-making. It also allows participants to strengthen existing familial and cultural bonds and social statuses. The familial bond between grandmothers, mothers and daughters and the familial status of being a member of this particular family are present and strengthened. The cultural bond that is shar ed in being members of the Italian heritage is strengthened by the practicing of an age old cultural tradition.The bond of womanhood is trengthened in that the participants are exclusively Italian women from the same family. These bonds are present while not explicitly stated. While there is only a small group of participants, the bonds and social statuses that are shared amongst them are strong and meaningful. A popular Italian saying that is spoken by my grandmother when making wine taralli is, â€Å"one can resolve any argument over a glass of wine and a handful of taralli. † As I get older, it becomes more clear to me what the ultimate goals of this ritual are and how they are achieved.

Amazon Case Study

Amazon Case Study Introduction Amazon is a leading global company in the online bookselling industry. The company has 32 million customers in approximately 150 countries. In addition, there are more than 900,000 sites and associate programmes that links users to Amazon.com (Johnson 2011). Amazon was founded as Amazon.com, Inc. by Jeff Bezos.Advertising We will write a custom assessment sample on Amazon specifically for you for only $16.05 $11/page Learn More With its headquarters in Seattle, Washington, Amazon has enjoyed immense growth and at the moment, it is regarded as United States’ leading online retailer. As of January 2010, Amazon.com recorded internet sales revenue that was three times that of Staples, Inc., its runner up (Amazon.com 2010). Upon inception, Amazon.com operated as an online bookstore. However, as time went by, Amazon deemed it necessary to diversify its operations. This is how then that the company got itself involved in the business of selling DVDs, video games, MP3 downloads, and CDs. Other products sold by Amazon include apparel, toys, electronics, food, furniture, and computer software. Amazon also offers international shipping for a number of its products to certain countries. The paper presents a SWOT analysis of Amazon. In addition, a PEST analysis of the company is also provided, along with the Porter’s five forces as they impact on Amazon. Also, the Porter’s value chain of Amazon is addressed as well. The market served by Amazon and the potential challenges that could face the company in these markets is addressed as well. SWOT Analysis Strengths Amazon still remains the leading global online retailer of various educative and entertaining media products and books. Two factors are responsible for the recognition of Amazon as a powerful brand across the globe (Barry 2011). Within a period of 10 years, the company had managed to amass a customer base of 30 million. Amazon pioneered e-commerce technologi es (Hansell 2008). The business strategy for Amazon benefits immensely from sound information technology and customer relationship management that the company practices (Briggs 2008). Amazon utilizes data on the buyer behavior and this has enabled the company to provide them with specific items that they seek, on the basis of their preference. As a result, this has helped to increase customer loyalty (Halkias 2010). The product portfolio for Amazon is quite diverse and includes such products as CD/DVDs and books, among others.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weaknesses The brand image of Amazon is at risk in as far as the issue of product expansion is concerned. In this case, Amazon product portfolio now includes other products besides books. As the leading online retailer, an increase in products offering could in fact result in a weakened brand owing to poss ible confusion on the part of the consumers. It is important for online retailers to focus more on the issue of technology. In this case, constant system maintenance is necessary so that there are no delays in the provision of customer service. Amazon relies heavily on external companies for the delivery of their products and there is a risk involved here as it could result in uncontained problems in as far as the issue of service delivery is concerned (Stone 2009). Eventually, this may lead to increased costs. Opportunities Amazon could consider entering into a partnership with the public sector. In this regard, Amazon stands to benefit from the services of public libraries so that potential users may benefit from catalog and search option services. This service could also cover the rare and antique books. Amazon may consider forging a relationship with book publishers in order to benefit from exclusive launch authors and exclusive offers. As a result, this would translate into inc reased growth for the company owing to the tendency by consumers to read an author repeatedly. Amazon has the chance to invest more on the expectation of its customers and this shall enable the company to enhance their loyalty towards the company. Amazon could vend its rich human resource expertise to a majority of the book stores. Amazon may forge a partnership with a majority of the retailing firms dealing in e-commerce Threats Competitors are quickly attracted to internet businesses and as such, it becomes rather hard to maintain differentiated products. This also means that differentiating the brand of a given company from that of the competition is also hard. Owing to the expansion of online business, competition is also expected to intensify There has been a rapid increase in the cost of transport owing to the sharp increase in the price of fuel. This often has a direct impact on the overall price of the books sold by Amazon as they have to factor in the cost of transport as w ell, paid to the third party (The New York Times 2010). When considering expanding into other countries, Amazon has to take into account the customs and trends of the country of choice so as to understand the behavior of potential customers.Advertising We will write a custom assessment sample on Amazon specifically for you for only $16.05 $11/page Learn More PEST Analysis Political/Legal Amazon is not a monopoly in the market of operation and with such other players as eBay, Yahoo! and Google, the company is faced with intense competition. Some foreign trade regulations could also hinder the quest by Amazon to expand to other countries. For example, such countries as China are less tolerant to the concept of e-commerce and this may hinder the expansion of Amazon to the lucrative market (Brown 2008). Government policies and issues of taxation could also hamper the growth and expansion of Amazon Economic Factors The world is still reeling from the effects of the recent global financial crisis and as such, the GDP trend of most countries is still on the path to recovery. In addition, for a majority of the countries, the interest rates have gone up and this has had a negative impact on money supply. In addition, the level of employment in most economies is has been on the increase in recent years and as such, this would mean that the disposable income of a majority of the members of the population is low. Consequently, they would not be in a position to partake in the purchase of the products and services that Amazon offers (Wallbank 2011). As a result, this translates into lost business for the company. Socio-cultural factors The level of education impacts greatly on the purchase behavior of consumers. For example, in the case of Amazon, in order for one to participate in the online transactions, there is need to be acquainted with what entails e-commerce transactions and as such, individuals with no background information on e-commerce may be discouraged from taking part. In addition, population demographics also affect the marketing strategies of Amazon (Sage Honan 2009). For example, an increase in the number of peoples within a specific target market that Amazon aims to reach translates into potential increase in sales revenues. Lifestyle changes also affect the sales of products and services. In the case of Amazon, the company has to periodically uptake its technology in order to keep pace with the latest developments. This has seen the company move from its traditional business model of only selling hard copy books to the use of the Kindle technology, whereby using software, one can get to read the book in its softcopy (Steiner 2010).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technological factors Although there has been a dramatic improvement in internet systems and security, nonetheless, from a global perspective, technology distribution is faced with inequality and this has acted to undermine one of the technologically- focused companies as Amazon. In the case of Amazon, business associated with the company and the customer as well needs to embrace technological education in order to augment socio-political and resolutions and internet penetration. Porter’s Five Forces Analysis Entry threat Amazon is faced with a medium to low entry threat. As a pioneer in online book retailing, the company acts as a good example of what is likely to face any amateur firm in the industry. Thanks to continuous service upgrade and the huge amount of capital that Amazon has invested over the past 8 years, the company now has an advantage in the market over other firms. Furthermore, Amazon has managed to forge alliances and acquisitions with other firms. Amazon has also been involved in endless innovation and technology developments (Steiner 2010). Accordingly, in order to imitate Amazon, any rival company would be expected to build a strong relationship in the market and this might prove to be an uphill task because as a pioneer, Amazon has already achieved this. On the other hand, Amazon is faced with the issue of moderate switching costs and this appears to offer respite to such niche players in the market as eBay. Amazon may also anticipate retaliation from such niche competitors as eBay. Supplier power Supplier power is low. Retailers are dwarfed by the industry firms. On the other hand, the presence of internet technology is an indication of untapped global exposure. As a result, firms dealing in E-commerce have remained loyal to their suppliers, and more so those with access to global marketable services/products. Buyer power Buyer power is low. Save for the B2B transactions both pure buyers and merchants that use this industry are geo graphically segregated and independent from one another. As a result, this means that they have an insignificant individual purchase. Threat of substitutes The threat of substitutes in the industry is low. On the other hand, customers’ online purchase decisions rely on convenient shopping at discounted options and prices. As such, they are characterized by expensive switching costs. Sometimes, customers have had to experience reduced purchasing ability of the needed items due to delay in decision making. Consequently, the threat of substitutes is an alternative worth of exploration. Competitive Rivalry Amazon is faced with medium to high competitive rivalry. Although the industry has many players, nonetheless, they could be classified as overly diversified (Yahoo!) and niche (eBay) competitors of Amazon, a diversified firm. Consequently, Priceline and Barneys are on a head-to-head competition and the two companies have established a strategic alliance with Amazon (Leeds 2008) . The industry is also faced with high storage and fixed costs because firms are required to undertake stock inventory at the various warehouses in order to facilitate the delivery of orders. In addition, there exists little product differentiation among competitors, meaning that the switching costs of customers are low. Entry Barriers The industry is characterized by low entry barriers. As such, small players are increasingly getting lured into the industry with a view to targeting a given niche in the market. On the other hand, large entrants are more likely to engage in unsolicitated take-over bids for such diversified and established companies as Amazon. Alternatively, they may decide to forge partnership with such other partners firms as Google and Yahoo! in order to increase their market share. Porter’s Value Chain Analysis There is an apparent support of such primary activities of Amazon as the inbound logistics by secondary activities (for example, technological devel opments and selective procurement). This support is capable of filtering the service/product choice from the manufacturers/retailers so that the customers can have access to safe transactions (Steiner 2010). Furthermore, Amazon enjoys firm infrastructure and as such, this enables the firm to compress its marketing and operational activities into a single commission-based scheme that can be accessed by all its 900,000 associate partners (Oswald 2008). Moreover, Amazon’s infrastructure has also enabled the company to reduce tax payments. On the other hand, the outbound logistics of Amazon that are affiliated with its center at Delaware facilitates access to such markets as Japan and other countries in Asia and Europe as well. Consequently, the value chain makes it possible for Amazon to integrate the supportive and comparatively low-cost environment of its Seattle headquarters where the company’s developers are based. At the same time, the value chain also enables Amazon to establish efficient procurement and storage of products. This is in addition to ensuring an efficient delivery of products (Porter 1985) by way of closing warehouses that have provide inefficient and at the same time, helping to open up new warehouses that adds value and are strategically located. Amazon Products The product line of Amazon include books, DVDs, music CDs, consumer electronics, videotapes, tools, toys games, lawn, baby products, sporting goods, baby products, watches, beauty products, groceries, and clothing, among others (Smith 2011). Amazon Kindle is yet another product that the company helped to launch in November 2007. This product is in the form of an e-book reader. With the e-book reader, a user is in a position to download the contents. This is made possible by a wireless network. In the case of the amazons Kindle, the wireless network in use is the Sprint Nextel EV-DO. As part of its product diversification, Amazon was involved in the launching of MP3 ser vices. This was in January 2008. As a result, websites subsidiary to Amazon are now better able to access the MP3 service worldwide. The newest product to be launched by Amazon is Amazon.com exclusives. The product is mainly in the form of a DVD and its availability is restricted to Amaon.com only. On the basis of the products offered by Amazon, the company targets diverse markets. For example, in the case of its music CDs/DVDs, the company mainly targets teenagers and young adults below the age of 40 years, on the other hand, books sold by Amazon targets students, researchers, academic and research institutions, and libraries. Changes and challenges facing markets served by Amazon As an online retailer, Amazon is faced with a number of challenges in their quest to serve target markets without the usual conventional brick and mortar types of businesses. For instance, in case there is a consumer who wish to buy a digital camera, unless the customer in question is very explicit about the nature and specifications of such a camera, the only option left is for you to go to a best buy store for example and sample various cameras in order to find out the exact features that you desire. In the case of Amazon however, since the company is online, one does not have the privilege to sample the actual products (Malik 2008). As such, the main problem facing potential customers in the market is that a lot of the times, some of the items that would have otherwise been purchased from the company o not actually get to be purchased, owing to such technicalities. In addition, the company has on certain occasions experienced a number of technical issues and this means that customers are not in a position to place their orders with the company. If this happens repeatedly, consumers are likely to lose their confidence with the company, and this means lost business for Amazon. In recent years, Amazon has been under political and legal pressure not only from the conventional retaile rs, but also from state governments. This is because the company does not collect sales taxes in those regions where it lacks physical presence. This may clearly hinder the quest for Amazon to expand into various markets because state government would not entertain an investor who is least concerned about the welfare of the surrounding physical environment. In the same way, the traditional retailers would clearly oppose the expansion strategies of Amazon into their neighborhood because this would afford the company an unfair advantage over them (Smith 2011). Conclusion Thanks to an increase in customer base and a powerful global brand, Amazon has enjoyed an unprecedented level of success in the online bookselling industry. However, the Amazon brand is faced with the risk of products expansion. However, Amazon enjoys a rich human resource expertise and the company could benefit from vending them to a majority of the bookstores. Competitors are quickly attracted to internet business a nd for this reason customers may find it hard to differentiate the products offered to the market by Amazon, relative to those of the competitors. Amazon is faced with a medium to low entry threat and the supplier power in the industry is low. The buyer power is also low, along with the threat of substitutes. On the other hand, entry barriers into the online bookselling industry are low. As an operator in the online bookselling industry, Amazon is faced with a number of challenges, such as technical issues. This may prevent customers from placing orders with the company and consumers may lose confidence with the company. It is important therefore for Amazon to fully address all of these issues in order to remain competitive in the industry. 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